- History - first the internet - then web - commerce - platforms
- internal mental image of web presence didn't change from the internet days - personal website - platforms point back there
- practiced denial of change - out-of-step with the theory - out-of-step with normal practices - even "The Internet" has become a platform (IndieWeb, ActivityPub) - out-of-step with my own practices
- compare to living on a land in a territory, to living as a subject in an environment - different values, different modes of living - personal websites as living on a land - platform presence as subject in environment - different modes of governance
- self-governing as required for both - but different governance technologies apply: - personal websites - permanence, backlinks, "sediment", foundation, structure - platform - fungibility, presence, ??? - practices of self-governance for platformized web life?